Optimist (unisex) T-shirt + badge

Unisex style (for men and women)
American Apparel, '2001'
100% fine ring-spun combed cotton
Fine Jersey cotton
Durable rib neckband
4.3oz/yd2 (146gsm)
T-shirt colour: White
Screen-printed colour: Black

Comes with a free Optimist button badge. OPTIMISTIC UPDATE /// Currently sold out but we are considering a reprint. Please do let us know if you are interested and which size you would then like to have.

Optimist is set in Neue Helvetica, Light, Italic;
Realist in Neue Helvetica, Medium;
Pessimist in a customised version of Neue Helvetica, Black that is now Left-Italic and
Idealist is set in Neue Helvetica, Thin.

Slightly different prototype versions of these Stereohype T-shirts were first published in the book Typoshirt One (Index Book).

T-shirt sizes (American Apparel):
Chest: Measure under arms around the fullest part of the chest. Be sure to keep tape level across back and comfortably loose. Waist: Measure around natural waist with a loose tape. Garment sizes are approximate and for guidance only. If in doubt please choose one size larger than usual!

Unisex style (for men and women)
Chest (cm): S 86-91, M 97-102, L 107-112, XL 117-122
Waist (cm): S 76-81, M 81-84, L 84-86, XL 91-97
Chest (inch): S 34-36, M 38-40, L 42-44, XL 46-48
Waist (inch): S 30-32, M 32-33, L 33-34, XL 36-38

FL@33 is a multi-disciplinary design studio for visual communication, established in London in 2001 and led by co-founding Creative Director Tomi Vollauschek. The studio works with businesses, cultural and educational institutions, and individuals on visual identities, publications and communication across print and digital media.

Its award-winning, internationally published work spans typography, image-making and editorial design, from logos and identity systems to books, packaging, websites, moving image and exhibition graphics. FL@33 brings together collaborators according to each project’s needs, with commissioned work alongside self-initiated projects and publications.

Alongside leading FL@33 and Stereohype, Tomi teaches visual communication at BA and Master level, lectures internationally and runs workshops, including ‘Personal Project and the Power of Three’. His practice also encompasses writing, publishing, curation and developing graphic-art products.

A FL@33 monograph (Design & Designer 033 – FL@33) was published in 2005 by Pyramyd. FL@33's Tomi Vollauschek also authored and designed three books that were published under the FL@33 imprint worldwide by Laurence King and partner publishers: Postcard (2008), Made & Sold: Toys, T-Shirts, Prints, Zines and Other Stuff (2009) and The 3D Type Book (2011). In the same year FL@33’s popular online sound collection project bzzzpeek.com was exhibited in New York's Museum of Modern Art (MoMA). FL@33’s co-founders also self-published the widely acclaimed Trans-form magazine (2001) and the tenth anniversary book and exhibition catalogue Stereohype 2004–2014, which Tomi conceived, compiled and designed.

External link: flat33.com

Created by: FL@33 / Tomi Vollauschek

The Optimist Series consists of four screen-printed Stereohype T-shirts designed by FL@33's Tomi Vollauschek. The timeless typographic motifs were initially created as contributions for B.I.O. (By Invitation Only) Button Badge Series 5. The type is featured in a size that allows for the words to be read even when wearing a jacket over the T-shirt. OPTIMISTIC UPDATE /// All four Idealist / Optimist / Realist / Pessimist T-shirt motifs are currently sold out but we are considering a reprint. Please do therefore let us know if you are interested and which size you would then like to have.