Idealist (unisex) T-shirt + badge

Unisex style
American Apparel, '2001'
100% fine ring-spun combed cotton
Fine Jersey cotton
Durable rib neckband
4.3oz/yd2 (146gsm)
T-shirt colour: Light Pink (CMYK 0-9-6-0)
Screen-printed colour: Black

Comes with a free Idealist button badge. OPTIMISTIC UPDATE /// Sold out but we are considering a reprint. Please let us know if you are interested.

Optimist is set in Neue Helvetica, Light, Italic;
Realist in Neue Helvetica, Medium;
Pessimist in a customised version of Neue Helvetica, Black that is now Left-Italic and
Idealist is set in Neue Helvetica, Thin.

Slightly different prototype versions of these Stereohype T-shirts were first published in the book Typoshirt One (Index Book).

T-shirt sizes (American Apparel):
Chest: Measure under arms around the fullest part of the chest. Be sure to keep tape level across back and comfortably loose. Waist: Measure around natural waist with a loose tape. Garment sizes are approximate and for guidance only. If in doubt please choose one size larger than usual!

Unisex style (for men and women)
Chest (cm): S 86-91, M 97-102, L 107-112, XL 117-122
Waist (cm): S 76-81, M 81-84, L 84-86, XL 91-97
Chest (inch): S 34-36, M 38-40, L 42-44, XL 46-48
Waist (inch): S 30-32, M 32-33, L 33-34, XL 36-38

FL@33 is a multi-disciplinary design studio based in London and founded in 2001 by Royal College of Art graduates Agathe Jacquillat and Tomi Vollauschek. Since then FL@33 has created an award-winning, internationally published body of work, ranging from self-initiated projects to commissioned work for clients from around the world, across many different sectors, regardless of size and budget. From logos to integrated identity systems, intriguing imagery to complete book designs, from poster campaigns to websites, moving image and interior design.

Agathe and Tomi are friendly, passionate and dedicated designers who give international lectures, judge, art direct, consult, design, curate, exhibit, contribute to books and magazines, conceive, compile, edit and write their own books, give workshops, and also develop design products for the studio’s sister company Stereohype. The founding directors have been described as multi-lingual, multi-specialised design activists consistently striving to exceed expectations of their demanding clients – using wit and humour to create fresh, imaginative and engaging visual communication, products and interior designs.

A FL@33 monograph (Design & Designer 033 – FL@33) was published in 2005 by Pyramyd and the three books authored and designed by FL@33 were published worldwide by Laurence King and partner publishers: Postcard (2008), Made & Sold: Toys, T-Shirts, Prints, Zines and Other Stuff (2009) and more recently The 3D Type Book (2011). In the same year FL@33’s popular online sound collection project bzzzpeek.com was exhibited in New York's Museum of Modern Art (MoMA). Agathe and Tomi self-published the widely acclaimed Trans-form magazine (2001) and the tenth anniversary book and exhibition catalogue Stereohype 2004–2014.

External link: flat33.com

Created by: FL@33 / Tomi Vollauschek

The Optimist Series consists of four screen-printed Stereohype T-shirts designed by FL@33's Tomi Vollauschek. The timeless typographic motifs were initially created as contributions for B.I.O. (By Invitation Only) Button Badge Series 5. The type is featured in a size that allows for the words to be read even when wearing a jacket over the T-shirt. OPTIMISTIC UPDATE /// All four Idealist / Optimist / Realist / Pessimist T-shirt motifs are currently sold out but we are considering a reprint. Please do therefore let us know if you are interested and which size you would then like to have.