Optimist Series: OPTIMIST T-shirt  >>>  £25

designed by FL@33 for Stereohype

These screenprinted T-shirts from the Optimist Series feature the timeless typographic motifs from FL@33's popular button badge contribution to B.I.O. series 5— created for Stereohype. The T-shirts were released in June 2011. The motifs are featured in a size that allows for the words to be read even when wearing a jacket over the T-shirt.

OPTIMIST is set in Neue Helvetica, Light, Italic; REALIST in Neue Helvetica, Medium; PESSIMIST in a customised version of Neue Helvetica, Black that is now Left-Italic and IDEALIST is set in Neue Helvetica, Thin.

Slightly different prototype versions of the T-shirts were first published in the book Typoshirt One, Index Book.

FL@33 is a multi-disciplinary design studio for visual communication based in London. Its two founders, Agathe Jacquillat (French, from Paris) and Tomi Vollauschek (Austrian, but from Frankfurt, Germany), met on the Royal College of Art’s postgraduate Communication Art and Design course in 1999 and set up their company after graduating in 2001. The studio is specialised in creating integrated design solutions for a diverse range of international clients. FL@33’s work encompasses art direction, logos and identity systems, book design, book and magazine covers, posters, publication and editorial design, illustration, digital, moving image, exhibitions and websites. FL@33 is well-known for delivering outstanding results and a dedicated and personal service. The studio’s extensive experience and dedication is reflected in their portfolio – now spanning over a decade of vibrant, fresh and engaging visual communication.

The two launched Stereohype.com – a graphic art and fashion boutique – in 2004: it is a T-shirt and button badge label and an international platform for both emerging and established talents. The duo have also released self-initiated projects such as the award-winning Trans-form magazine and the popular online sound collection project bzzzpeek.com.

FL@33 interviews, features and studio profiles have been published online and in more than 180 magazines, newspapers and books around the world. Interviews with the duo also appeared on BBC Radio and NPR (America’s National Public Radio). Agathe Jacquillat and Tomi Vollauschek often judge competitions and award schemes, including YCN, FITC, D&AD and Selected. In 2010 FL@33 gave a talk in Barcelona at the Selected A: Graphic Design from Europe conference, which was organised by Index Book. A FL@33 monograph was published in 2005 as part of the bilingual (English and French) design&designer book series by Pyramyd Editions. Three other books conceived, compiled, written, edited and designed by FL@33 have been published by Laurence King: Postcard appeared in 2008, followed by Made & Sold: Toys, T-Shirts, Prints, Zines and Other Stuff in 2009 and more recently The 3D Type Book in 2011. Postcard was also translated into French (Cartes Postales, Pyramyd Editions), German (Postcard: Postkarten-Design heute, DuMont Buchverlag) and Spanish (Postales: Diseño por correo, Gustavo Gili).

description:
Stereohype Collection, Unisex style (for men and women), American Apparel, 2001, 100% fine ring-spun combed cotton – Fine Jersey cotton, Durable rib neckband, 4.3oz/yd2 (146gsm), T-shirt colour: White, Screenprinted colour: Black.